Monday, July 20, 2015

Dead Elio Fiorucci, the father of fashion available to everyone – ResegoneOnline

The designer was found dead in the afternoon of Monday, July 20 at his home in Milan in Corso Vittorio Emanuele

He died the Milanese designer Elio Fiorucci, victim of an illness mind he was in his home in Corso Vittorio Emanuele. He had just counting 80 years. Fiorucci, who had just counting 80 years, revolutionized fashion in the late ’60s and realizing democratizzandola first charm of street style.

Last March, in view of the inauguration of Expo which was ambassador, had released our colleague Marisa Gorza a long and intense interview, during which he retraced the steps of his crucial decades and successful career. Convinced to contribute to the memory of a great man of creativity and talent, who revolutionized fashion history in 50 years, will again present in full the interview just a few months from Resegoneonline.

“I like to imagine a world where everyone will love, it is important to be well-liked as well as to recognize and counter any expression of affection …” This sentence not part of a mystic or an ascetic, but to highlight a character design, fashion, look. And it ‘s expression with which Elio Fiorucci began our conversation, just cross the threshold of his study.

So it is to dispel the rumor that to succeed in life one must prove hard and unkind? “Sure -conferma convinto- goodness, joy of life and positive always pay.” The dialogue continues busy-busy for nearly two hours and you realize that in front of you, as well as an icon of contemporary costume, there is a real philosopher, a person simple, direct and honest disarmingly. But before you get involved in Fiorucci-thought I would like to tell something about his process. Born in Milan in 1935, after an apprenticeship in the shop of his father’s slippers is thrown in the search for new footwear. Until in 1967 he comes the big breakthrough, not only for him but for the fashion as a whole: the inauguration of its first store in Galleria Passarella. Here they sell things that are not found in Italy, but in London, Carnaby Street, already depopulated: sandals and galoshes campagnard, stockings with attached soles, men’s shoes in metallic paint, accessories and various components of the image “Advanced “.

Fiorucci has the courage to dare and break into traditional ways of dressing, by proposing leopard pants to skirts in tulle, raincoats transparent and very, very color. A style of dress free of any scheme and especially a new and happy way of life. After the first concept store in Milan will be open others around the world. Every time is a triumph, especially with the opening in New York, the place chosen by his friend Andy Warhol, and many other artists, for stops daytime. We know that for nighttime revelers and there was the glowing Studio 54, launched at the opening by the Fiorucci. We are in the 70s, another great insight fiorucciana is to gather around him ‘a group of young designers, stylists, graphic designers and model makers, constituting a real reserve of creative intelligence.

An Italian factory that produces garments and endless found by following lights blazing. L ‘idea of ​​time bomb, the match obviously by the demiurge, is the creation of jeans super adherent to enhance the feminine side B, transforming what until then was a male trousers to work, in an indispensable leader for women happy to look sexy .

The story continues

In 1990 Elio Fiorucci sold his brand to the Japanese company Edwin International, but the story goes, oh if it continues! First of all for several years, while respecting the identity of the brand, continues the artistic-creative collaboration with the company. Born diversified projects and licenses for the production of glasses, clocks, decorative items, T-shirts with images stolen dreams and fairy tales. It is also intense collaboration with international designers. The evolution of all this flows in 2003 in what will be called Love Therapy, the new brand with which Fiorucci signature jeans, sweaters, dresses and accessories in materials, shapes and colors that infuse, just looking at them, a reassuring feeling of joy.

-The name is already a whole program, but as it matured the idea of ​​therapy of love? “I wanted to recreate the atmosphere of warmth and therapeutic place that hovered in Fiorucci Store, where people felt comfortable, loved, pampered and far from melancholy. Where there was always a smile from the vendeuse. I even redid the days of my youth, when he was in the act peaceful revolution expressed with slogans such as ‘Peace & amp; Love’. Love should be the paradigm of a new social rebirth. “

How to say that love will save the world, but it is not a utopian idea! ” I am in fact an incurable optimist and a visionary. However, I always thought that any trade activities should revolve around the deep spiritual values ​​which people perceive and make ethical business. I hope above all that the ‘man, which have evolved and intelligent, stop continue exploiting animals should love as creatures like him. Meat consumption in the rural culture was restrained and tied to the cycles of nature, today we overdo it with the cruel and unacceptable intensive farming that brings to the table the steak every day. I should mention at this point the central theme of Expo 2015 ‘Feeding the Planet-Energy for Life’, which takes us back to our urgent responsibility. It is a unique opportunity to ask us questions. It’s not just food that we need: we eat too glances, gestures, scents, meetings of art and music. Our company has in fact evolved thanks to the ability of some men to turn ideas into concrete objects, dreams into reality. “

-However the food you need … “Of course, it is essential to trigger the wonderful process of physical and spiritual transformation that become ‘energy for life’. But the right to feed ourselves also gives us the right to use up all the resources of the planet? It authorizes us perhaps to destroy nature and mistreat animals and make food so reckless? There’s plenty more to choose from to put on the table of civil Third Millennium, a time of great communication! “

will stand by chance doing a tribute to modern technology? “Sure, the Internet, allowing everyone to communicate, to connect with the entire world, is an extraordinary and the result of this match will come out much later. Ours is a time a little ‘deafening, bombarded as we are by so many events, but also of great incubation for sure will take us to a new period of the Renaissance. It may seem contradictory, but the yearning for nature does not reject the technology that has the freedom to wade forward, as does the art. “

In this regard, how it fits Art Therapy, presented last year, the global project Love Therapy? “It is a therapy for the heart, ‘art for your heart’, the resonance is perfect. I aspire to share in the pure energy that comes from young artists. We started with silk scarves, designed by Lia Bosch. The graphic artist nod to Pop Art with strong lines and bold colors that trace stylized bodies, involved in the universal and primordial act of love. A carefree eroticism with all its poetry without bourgeois hypocrisy. “

So the poetry and the aesthetics of Andy Warhol continue to leave contrails? ” A Warhol loved it Fiorucci style and I, in my turn, I owe him the passion for color. Proving that you could make art with a box of Campbell Soup, Andy gave life to the mythology of contemporary, more relevant than ever. He appreciated the shining neon lights that lit up New York, but what more we had in common was a love of nature and the countryside which kept secret and that I will I claim anywhere. Indeed, I can not wait to retire there in chickens and rabbits. “

E ‘this is his way future? not going to continue to surprise us? “This and more, and I’m going to continue to surprise myself with aesthetics and ethics stir without tabù.Comunque not unrelated to a code of ethics, governing the rules of harmonious coexistence and equitable sharing of the resources of all.” He grins with those bright eyes of curious child, who says he was. Able to recycle themselves in tune with the changing world, but you doubt whether perhaps he himself is to transform the cosmos. With great fun.

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