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This article was published on February 10, 2016 at 22:55 hours.
the last change is the February 11, 2016 at 0:47.
Diego Piacentini arrives at Palazzo Chigi with a task difficult and credibility out of the ordinary. The Council of Ministers last night appointed him to head the “digital office” of Palazzo Chigi, Commissioner for digitization. It will begin in August. But you can bet that will have to be done immediately.
The credibility is in his biography. It takes two years, temporarily leaving his senior vice president office for the international consumer business to Amazon. “He will work as a civil service free of charge”, he said at the end of the Premier Matteo Renzi Council of Ministers giving him his welcome. Piacenza had come to the giant American ecommerce in February 2000, just before the end of the bubble. He came from Apple, where he led the European operations. It stayed with Jeff Bezos for all the shooting and has helped to make Amazon a global company, while the company was transformed into a platform that goes beyond commerce: the cloud services to the production of tablet and digital book readers. Piacentini, in short, is one who knows the best of the contemporary technological solutions and knows what it means to think in terms of the platform: an enabling structure, easy to use, user-oriented.
The difficulty lies in the fact that the culture of technology will be put to the Italian citizens. Which they have so far met a bureaucracy less than friendly, and that, with regard to digitization, especially operationally have seen a long series of attempts, ads, mistakes and fanfare.
The difficulty is increased by the complex web of organizations, agencies, companies that deal with this matter, dall’Agid to Sogei, from the tables of coordination between the State and the regions in the various committees. For some time, it must be said, the goodwill was overcoming the inertia. But the process seems to work hard in the take-off phase.
The strategy set by the government, with the help of the director for innovation Paolo Barberis, internett an entrepreneur with extensive experience, it is ambitious, based on interoperable architecture oriented and ease of use. And the plan set by Antonio Samaritans, general manager dell’Agid, is rational. But the execution of the strategy is objectively complicated. Anyone who denies this does not offer a realistic judgment.
Now, the government has found an experienced manager who has to bring home the result. Its experienced management method will be an important tool many. Which will go together a kind of impatient tenacity. And above all a strong motivation. “After 16 years at Amazon, is a way to give back to the country where I was born and where I lived for 40 years,” says Piacentini. Bezos wrote on Twitter to be proud of him.
It is clearly too early to evaluate. Certainly, you can not leave the judgment to the cynicism of those in Rome has seen many people and many problems remain. If someone like Piacentini makes this decision it means that you think that you can achieve something big. And if a government takes someone like Piacentini means that admits to having to learn how to create a customer-oriented project, how do you Amazon. But here the customer is not the structure or the government: it is the citizen.
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