It is one of the cases where you will notice the absence of more presence: on the board for the next Regional under the symbol of Forza Italy the name of Berlusconi will not be. The decision took it directly to the former Knight, the malicious say after seeing the latest polls who see him in free fall. So, via the trademark, via the subtitle used in fading since 2001.
Pollsters, even those dear to Berlusconi, deny. But that elections in late May not promise roses is well known. For too long it lasted exile judiciary. The idea can be traced quickly hypothesis is currently only in the study. Better then to separate the defeat from the name, do not give traceability to a “scongiurabile debacle.”
Antonio Noto, director of IPR Marketing the impact of the choice in the urn will feel little “Forza Italy is synonymous with Berlusconi, it seems to me rather a tactical choice waiting to prepare a “revolution” and change the name to the party. ” Thesis that Deborah Bergamini, Head of Communications does not share. “If FI will go well be attributed the result to Berlusconi, ditto if it will not go well. To say otherwise seem naive. ” “We discussed it – explains the Bergamini – and we decided together that the name there was to give greater recognition to the symbol in the territories. Regionals are, there will be civil lists, alliances disorganized, do not forget. ”
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