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This article was published on February 14, 2015 at 18:36.
The last change is the February 14, 2015 at 20:54.
He died this afternoon in Monte Carlo, after months of illness, Michele Ferrero, 89, owner eponymous confectionery group. This was announced by the same company of Alba. The Italian industry is crying as one of the pioneers of the made in Italy in the world, one of the greatest entrepreneurs of Italian food and European and, not surprisingly, has built the largest Italian confectionery group by revenue, most famous and most internationalized.
Michele Ferrero was assisted to the last moment by his wife Maria Franca and his son John, ascended the summit of the Group as sole CEO in 2011 after the death of his brother Peter. The funeral will be held in the factory of Alba and the funeral service will take place in the cathedral of the city of Piedmont.
Born in Dogliani, a country near Alba, 26 April 1925, was a unique figure in the panorama of Italian entrepreneurs, leading to the success of the company founded by his father. Extremely shy man, very little is known about him, as well as rare are his photographs. You son of Pietro Ferrero, a skilled pastry chef of Alba which, starting from the store in the central Via Maestra, started the industrial adventure in 1946, three years before his death in 1949.
For him have always spoken products by nearly sixty years enter into Italian homes: international specialties such as Nutella, the Rocher, the Mon Cheri, the Tic Tac, Kinder Surprise, products that have transformed the cake in a food industry dedicated to millions of consumers.
His name is closely linked to Nutella. In 1963, Michael decided to renew Supercrema, product designed by his father Peter, to turn it into an export product throughout Europe. The composition was changed, as well as the label and the name: the word “Nutella” (based on English “nut”, “nutty”), and the logo were recorded shortly after. The first jar of Nutella left the factory in Alba on April 29, 1964. The product was an immediate success and is still the flagship company in the world, with 1.7 billion in revenue.
In a rare interview for a publishing company, years ago, Michele Ferrero said: “My only concern is that the company is increasingly solid and strong to ensure that everyone who works there a safe place.” For the territory of Alba and the Langhe Ferrero is still a major employer and a source of pride for its people.
That’s Michele Ferrero is a long history of entrepreneurial success, which also leads to be, according to Forbes, the richest man in Italy (23.4 billion dollars in 2014) and the 29th in the world. Today the group Ferrero realizes revenues of over 8 billion in over 50 countries with 20 plants and 34 thousand employees.
In recent years the colossus of Alba has accentuated the process of internationalization, investing hundreds of millions to build plants in Mexico, Turkey and China. Last summer Ferrero has scored an acquisition in Turkey (which is rare in its history) in the area of strategic raw materials acquired 100% of the family group Oltan, a world leader in the production and marketing of hazelnut, with a turnover of more than $ 500 million.
Four years ago the family Ferrero had suffered another tragedy. Pietro Ferrero, son of Michael, chief executive of the group together with his younger brother John, had died of a heart attack in South Africa as he was training on a bicycle. He had 47 years.
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In many markets say Ferrero immediately recalls Nutella, Mon Cheri, Rocher, Kinder Bueno, Fiesta, Tic Tac and many other confectionery products.
Michele Ferrero was born in Dogliani, a country near Alba, April 26, 1925. He inherited the shop of his father Peter, pastry chef, in the central Via Maestra, but he was, from 1946, to make a change in industrial activity. The breakthrough came with probably the invention of Nutella, the hazelnut cream, the most successful product and that alone generates 1.7 billion in sales.
But Michael has always been a shy man, and in fact does not recall interviews and photographs are very rare.
The entrepreneur just 20 years old he began to collaborate in the management of the family. When his father died, March 2, 1949, the leadership passes to him, Uncle John and the widow Piera. From his father he learned the art and creativity, by his uncle John grasps the importance of the commercial and mother Piera sense of the corporate structure. At 32 Michele is to lead the company in the process of development.
To Forbes mister Nutella is the richest man in Italy (23.4 billion dollars in 2014 its assets) and 29th in the world. But certainly not enough money to make the happiness: four years ago in South Africa died forty son Peter, who had been entrusted with the management of the company. Then the rudder is passed to another son John.
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