“The ray would win even giving half the votes”, is one of the lines that run on Twitter, that best photographing the vote in the capital. A win with 67% against Pd in Rome not explain only by the desire to change or protest vote. The ray has conquered the Romans, enjoyed most of the various Giachetti, Meloni and Marchini. About one of its personal communication excellent, grew visibly in the days pass, and a campaign that highlighted the Consistency .
for scuttle opponents, in addition to the merits of the Rays and M5S, was instead their inconsistent a proven background from start to finish of the election campaign. While the accusations of the Democratic Party to M5S that the Rays were hetero , on his resume and the counseling were complex, drawn and amplified so as to be not credible, inconsistency the challengers was blatant. Let’s see it.
Let’s start with Roberto Giachetti . The question is: that Roberto Giachetti, what screams foaming at the mouth on social networks or the gentleman that we saw on TV? The inconsistency of Giachetti in his online communications was his biggest mistake.
To read his tweet and post Facebook seems to read a Esposito or Andrea Romano : attacks the rays every day, in tones that did not suit at all: “I start to get really tired. Not of this long campaign. But the bales that Virginia Rays continues to tell the Romans. I understand the afraid with the approach of the runoff … “, or:” Dear Roman, dear Romans, enough also. For a long time I’m asking Virginia Rays to make a comparison with me. She is always run … “and various hashtags and attack campaigns.
The aggressiveness shown by the Democratic Party has not rewarded, and because the anti-politics in this challenge was on the side of M5S, either because it was not consistent with the mayor candidate. Giachetti last night has taken on the responsibility of defeat, but I am convinced that in the coming days, calmed the waters, you will take away some pebble in the shoe, distancing himself from a communications shouted that does not belong.
A Giachetti in this challenge would oppose the defendant M5S proving smiling , reassuring, moderate. How actually is. A demonstration of the effectiveness of this, we saw that his most sympathetic output, that of the video made with Proforma where he staged a self-deprecating jokes about his poor quality of actor, was his most viral content, which allowed him to a week to have more involvement of the M5S on web . In the week 17 to 25 May, Roberto Giachetti has increased its virality (shares, comments, likes, mentions and retweets) by 33%. Compared to 24% of Virginia Rays. That was the way to go to lose well.
Other than the Democratic Party inconsistency signal is that, now famous, the symbol of the hidden party on the manifest. A concept that everyone understood and judged negatively if you are ashamed of your party why you are applying? And why should not we too ashamed to vote for him? Will voters are asked. Coming to other opponents. The Meloni probably it turned out to be the biggest disappointment. It is presented as other women of anti-and gradually rather sympathized with opponents under attack M5S.
His candidacy is born already inconsistent with the ballet “candid, I do not I apply”. Meloni has waited Berlusconi until the last second. This attitude is profoundly inconsistent with the image of the strong woman who wanted to convey and I liked much to the Romans. He had also said that the ballot would have voted for the Rays, but changed his mind in comparison Sky, perhaps offended by the attacks of the M5S candidate. Salvini must intervene to put a piece, reiterating its support for the M5S.
Marchini has proved inconsistent presenting itself as “free from political parties” but was then handed over completely to Berlusconi, then repent publicly to vote ended by saying that “the old vessels are no longer needed.” Double turnaround. In Rome, in the era of anti-caste, with Ferrari does not go very far.
The Rays are the only one to be remained consistent. No to the Olympic is unpopular? We do not care, we said no and this remains. Lower taxes sounds good? We said that we can not, we do not change my mind. Attacks on Caltagirone and executives of subsidiaries scare grants or public opinion? Patience is what we will do. All while maintaining the 5 star style campaign low and the contact with the territory. The trusted transmitted by a candidate is the main factor in choosing a citizen vote. The inconsistency is its opposite, and that is what they paid opponents of M5S in Rome.
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